Recent News/Blog

Why Invest In A Website?



In today’s fast-paced economy, business owners are looking for ways to stand out from the competition and connect with consumers. For many businesses a simple solution is a website that accomplishes your marketing goals.

Are you considering a website for your company? Below are 10 reasons why your business needs a quality website:

Your Competition has a Website

If your competition is online and you aren’t, you’re losing sales to your competition because their website makes them more accessible to the consumer. If you don’t have a quality website, you’re missing out on an easy way to grow your business.

People are Searching for Your Online

People will inevitably search for you online and if you don’t have a website, how will they find out more about your business? Not having a website conveys that you don’t care about being accessible to them. In fact, most searches start out on the Internet, and your presence during the buying process increases your chances of being considered at the actual time of purchase.

Your Business is Always Open

Your physical location might only be open certain hours, but your website is accessible 24/7, which allows consumers to contact you outside of regular business hours. If you sell physical products, your consumers can buy from you when they can’t come to your store or would rather have the convenience of shopping from home.

Websites are Great for Advertising

A quality website provides you with multiple avenues to reach your audience: you get to advertise your products and services, as well as who you are and why consumers should buy from you.

Websites Build Your Brand’s Image

By investing in a well-designed website, you can instill confidence in the consumer and appear to be a larger business than you are. In today’s digital age consumers expect business to have a website, and if you do not have one, or if you have one that isn’t high quality, you are damaging your brand’s reputation.

Well-Designed Websites Grow Sales

Investing in a quality website will help your profits by showing off your products or services in a more appealing way to the consumer.

Websites Help You Gain Insight

Using forms, surveys and questionnaires on your website turns it into a great marketing tool. You gain valuable information from your clients or consumers on their desires, wishes, or general view of your products and services.

Your Website Reaches New Target Markets

You can reach specific target markets that you were unable to reach with the valuable information you gain from having a website, which allows you to grow your business. A quality website provides you with the opportunity to be seen by millions of consumers worldwide.

Websites Create Opportunities for Passive Income

Having an online store which allows customers to review products, shop, place orders, and pay their bills cuts back on the process of sales and makes the transaction easier for yourself and the consumer. By leveraging the latest technologies, can instill more confidence in your product to the consumer.

Websites Improve Communications With the Consumer

Whether it is answering specific questions through forms, blogging about pertinent information related to your business or products, or helping consumers through online support portals, websites allow you to communicate with the consumer, and for them to communicate with you.

Websites Create Opportunities and Increase Profits

A quality website is the best investment with a quantiifiable return, as it allows you to generate new leads, clients, and sales. These sales opportunities are simply not possible without an optimized, well-designed and engaging website.

Are you ready to kick off your website marketing campaign with Search Engine Optimization and a fresh new design?
Contact Asap Marketing at info@asapmarketing.ca to find out how we can help!