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Below are five major reasons your business should have a corporate video.

Brand Building

A primary reason to produce a corporate video is building your brand. Setting yourself apart from the competition is showing how you are different and why potential customers should choose to do business with you.

Increase Your Company’s Global Reach and Brand Awareness

What is the message you are trying to tell potential consumers about your brand? With videos ranking as the second most searched content on all search engines, producing a corporate video can increase the global reach of your company’s product or service.

Search Engine Favorable

A video with solutions to what online consumer are searching for and proper description tags can ensure high rankings in search engines. Transcriptions are another great way to boost search engine rankings for your video. Posting your content in video and text formats will build your case as an industry expert.

Tell Your Unique Story in a Visual Appealing Way

Your company has a unique set of values and vision that has guided the success of your business so far. Inspire potential customers with your story and give them a reason to work with your company. A video is more appealing than text and gives you the opportunity to explain the benefits of your product or service without the constraints of traditional written material.

Great Marketing Material

Videos combine visual and audio queue’s and can be used as great marketing material. A corporate video can be shared with your followers through social media, which can result in comments and discussions about your product/service. While watching a well-designed video, it can help make consumers feel they have experienced a product or service even without purchasing it.